GOALS by Splurjj

Turn Goals
Into Done.

Stop planning. Stop waiting. Start proving — to yourself — that the life you designed is the life you're actually living.

12K+ Active Users
94% Goal Completion Rate
3 Goal Categories
Free to Get Started
The Operating System

For a
Designed Life.

GOALS isn't just an app. It's the operating system for people who are serious about the work.

Built by Splurjj, GOALS gives you the structure, the systems, and the daily practice to stop planning and start proving. Whether you're building a business, changing your health, or leveling up your craft — GOALS holds you accountable to the one person who matters most: yourself.

  • Structured goal setting with milestones and deadlines
  • Daily focus view — always know what to work on
  • Mimic Goals from Splurjj content creators
  • Progress reflections and streak tracking
  • Mood tracking and self-awareness tools
  • Vision board and community feed
Start for Free →

Goal Setting Engine

Define goals across Finance, Health, and Personal Development with categories, deadlines, and clear success criteria.

Milestone Tracking

Break every goal into milestones and tasks. Track completion, build streaks, and keep momentum visible at all times.

Mimic Goals

Adopt goal frameworks from Splurjj content creators. Customize them to fit your life and track them as your own.

Mood & Reflection

Log mood check-ins and daily reflections. Self-awareness is the foundation of consistent performance.

Vision Board

Keep your vision in front of you every day. The vision board connects the feeling of success to the daily work required to get there.

Everything you need
to stay on track

GOALS is built around the habits and systems that actually produce results — not motivation.

01

Structured Goal Setting

Create goals with categories, deadlines, priorities, and sub-milestones. Every goal has a clear path from start to done.

02

Daily Focus Dashboard

A focused daily view surfaces your top priorities so you always know exactly what you should be working on today.

03

Milestones & Progress

Visual streaks, milestone completion bars, and weekly check-ins keep you aware of your momentum — or lack of it.

04

Mimic Goals

Copy goal structures from Splurjj creators directly into your tracker. Learn from those who've done it and make it your own.

05

Mood & Reflections

Log mood check-ins and reflections on each goal. Reviewing your journey builds the self-awareness that separates finishers from quitters.

06

Smart Reminders

Customizable push notifications keep you accountable without being annoying. Your schedule, your rules.

For everyone who
chose to go first.

GOALS isn't for people who need to be motivated. It's for people who are already moving and need a system to match.

Entrepreneurs building from the ground up
Athletes chasing performance and discipline
Students with vision and a deadline
Creators who want their output to mean something
Anyone done with talking and ready to do

If you've ever said "I want to" — GOALS is how you prove it.

"Structure isn't a cage.
It's the framework that sets you free."
— GOALS by Splurjj
"Most goal apps let you set goals.
GOALS makes you do the work."
— The GOALS Philosophy

Built by Splurjj

GOALS is one piece of a larger ecosystem — alongside the book Goals: The Definition of Determination, the store, and the community platform.

Quiet, focused environment for serious work

The Work Happens Here

"Discipline is choosing what you
want most over what you want now."

Stop planning.
Start proving.

Download GOALS free and start building the life you designed — not the one that just happened to you.

Free to download · iOS & Android · Works offline