Platform Overview
How the GOALS by Splurjj ecosystem connects — surfaces, services, and integrations at a glance.
Restricted — Staff, Admin & Super Admin Only
This page is internal documentation. Do not share the URL externally. Access is enforced by role-based authentication.
Platform Surfaces
goalsapp.store
Main web app · Live
splurjj.com
Editorial platform · Live
GOALS Mobile
iOS & Android · In Development
Admin Portal
Staff dashboard · Live
Store
Merch & digital goods · Live
Live & operational
In active development
Planned
User Flow
Entry Points
goalsapp.store
Web browser
or
GOALS Mobile
iOS · Android
or
splurjj.com
Editorial
Authentication
Auth Layer
Email · Google OAuth
verified session
User Profile
Role assigned
Core Features
Goals
Track & manage
Muse AI
Discipline engine
Community
Feed & mimics
Store
Merch & digital
Reminders
Email cadence
Data & Notifications
Data Layer
Source of truth
real-time sync
Notifications
Live updates
triggers
Business Logic
Payments · Webhooks
Platform Capabilities
Goal Tracking
Structured goals with milestones, deadlines, and priority tiers. Real progress — no simulated momentum.
Muse AI
AI-powered discipline engine. Analyzes goal structure, builds personalized accountability systems.
Community Feed
Public goal board. Follow journeys, mimic goals, find accountability partners — no social noise.
Analytics & Insights
Mood logs, streak tracking, performance insights. Data tied directly to goal outcomes.
Store
GOALS-branded merchandise, the Day 1 Every Day guidebook, and discipline-first apparel.
Smart Reminders
Custom-cadence email reminders. Delivered on user schedule with branded subject lines.
Auth & Roles
Email and Google OAuth sign-in. Role-based access: user, staff, admin, super admin.
Mobile App
iOS and Android native apps. Same data, same auth — in active development.
Subscription Tiers
Free
Core goal tracking · 3 active goals · No credit card
$0 / forever
Core
Most Popular
Unlimited goals · Muse AI (20 uses/mo) · Performance insights · Bullseye Mimic
$9 / month · $59/yr
Elite
👑 STATUS
Everything in Core · Unlimited Muse AI · Future AI coaching · Elite badge · Priority support
$29 / month
Key Integrations
Payments
Store checkout, subscription billing, and 3-day trial via Square. Secure payment processing.
Email Delivery
Transactional and reminder emails. Branded templates, user-defined send cadence.
splurjj.com Bridge
Editorial content on splurjj.com connects to GOALS — users can mimic goals directly from articles.
Cloud Delivery
Static assets, media, and app files served globally via CDN for fast load times worldwide.
Live Status
Web App
goalsapp.store · Operational
Store Checkout
Payments · Operational
Auth System
Email + Google · Operational
Muse AI
Discipline engine · Operational
Email Reminders
Automated delivery · Operational
Admin Portal
Staff access · Operational
Mobile App
iOS & Android · In Development
Notifications
In-app alerts · In Development