# PRESS RELEASE **FOR IMMEDIATE RELEASE** --- ## GOALS by Splurjj Officially Launches — The Discipline-First Goal Tracking Platform Built for People Who Are Serious About Change *Black-owned tech startup Splurjj releases full web platform with AI coaching, community accountability, and integrated merchandise — open to all users now at goalsapp.store* --- **CONTACT:** Sharif Dyson, Founder Splurjj / GOALS press@goalsapp.store https://goalsapp.store/press.html --- **[City, June 2026]** — Splurjj, the independent lifestyle and technology brand founded by entrepreneur Sharif Dyson, today announced the full public launch of **GOALS** — a goal-tracking and accountability platform built on discipline, not dopamine. Available now at **goalsapp.store**, GOALS is designed for people who are done lying to themselves about their goals. Unlike conventional productivity apps built around streaks, notifications, and gamification loops, GOALS centers on radical self-accountability: clear milestones, honest progress logs, and a built-in AI engine that structures your system from day one. --- ### What Makes GOALS Different The modern productivity app market is worth over $4 billion — and most of it is noise. Badge systems, habit streaks, and social comparisons are engineered for engagement, not results. GOALS is engineered for one outcome: keeping the promise you made to yourself. "I built GOALS because every other app made me feel good about being busy instead of being focused," said Sharif Dyson, founder of Splurjj. "GOALS doesn't celebrate you for opening the app. It holds you accountable to what you actually said you were going to do." --- ### Platform Features at Launch **🎯 Goal Tracking & Milestones** Create structured goals with defined milestones, deadlines, and priority levels. Track real progress — not simulated momentum. **🧠 Muse AI — Discipline Engine** An AI-powered coaching layer that analyzes your goal structure and builds a personalized accountability system. Muse doesn't motivate you — it organizes you. **📊 Mood & Progress Logging** Daily check-ins with mood logs tied directly to goal progress, giving users a clear picture of what drives consistency and what doesn't. **🌐 Community Feed** A public goal board where users can share goals, follow journeys, and find accountability partners — without the noise of social media. **💬 Community Chat** Real-time goal chat powered by live data, allowing users to connect with others building toward similar outcomes. **📧 Smart Email Reminders** Scheduled reminders delivered via Amazon SES — custom cadence, real subject lines, branded templates. No spam. Just accountability at the time you asked for it. **🛒 Merchandise Store** GOALS-branded gear available at goalsapp.store/store.html, including the *"Day 1 Every Day"* guidebook and apparel built for the discipline-first mindset. **📱 Subscription Tiers** - **Free** — Core goal tracking, community access, 3 active goals - **Core ($9.99/mo)** — Unlimited goals, mood logs, Muse AI access - **Elite ($19.99/mo)** — Full platform, advanced analytics, priority support --- ### Built Independent, Built Right GOALS is fully bootstrapped — designed, built, and deployed by a solo Black founder using AWS Lambda, Supabase, Stripe, and CloudFront. Every feature was built to serve users, not investors. The platform is built to scale: serverless architecture on AWS, real-time data via Supabase, payments via Stripe, and AI via OpenRouter. A mobile app is currently in active development. --- ### About Splurjj Splurjj is an independent lifestyle and technology company founded by Sharif Dyson. The Splurjj Ecosystem spans digital media, software products, and branded merchandise — all built around the same core belief: that discipline, focus, and authentic ambition are the foundation of a meaningful life. GOALS is the flagship software product of the Splurjj Ecosystem. **Website:** https://goalsapp.store **Press Kit:** https://goalsapp.store/press.html **Store:** https://goalsapp.store/store.html **LinkedIn:** [Sharif Dyson] **Twitter/X:** [@splurjj] --- ### Media Assets High-resolution logo, app screenshots, founder photo, and brand guidelines are available at: **https://goalsapp.store/press.html** --- ### Quotes Available for Media Use *"Most goal apps are built to make you feel productive. GOALS is built to make you be productive. There's a difference — and it shows in the numbers."* — Sharif Dyson, Founder, GOALS by Splurjj *"We don't send you a badge for opening the app. We send you a reminder when you haven't worked on your goal in three days. That's the product."* — Sharif Dyson, Founder, GOALS by Splurjj *"The accountability gap in productivity software is massive. Everyone's building for engagement metrics. We're building for life metrics."* — Sharif Dyson, Founder, GOALS by Splurjj --- ### Key Statistics - **Launch date:** June 2026 - **Platform type:** Web (mobile app in development) - **Infrastructure:** AWS Lambda + Supabase + Stripe + CloudFront - **Pricing:** Free tier available, paid plans from $9.99/mo - **Founder:** Sharif Dyson (Black-owned, bootstrapped) - **Headquarters:** United States --- *For press inquiries, interview requests, or media access, contact press@goalsapp.store or visit goalsapp.store/press.html* ### --- **Suggested Pitch Angles by Publication:** | Publication | Angle | |-------------|-------| | TechCrunch | Solo Black founder builds discipline-first productivity app on AWS + Supabase — no investors, no fluff | | Black Enterprise | Sharif Dyson's GOALS: The Black-owned app making discipline the new status symbol | | Entrepreneur.com | Why I built an app that refuses to celebrate you until you actually earn it | | Forbes | The $0-to-launch story of GOALS — one founder, one vision, one serverless stack | | Product Hunt | GOALS: The discipline app that tells you the truth | | Indie Hackers | How I bootstrapped a full SaaS + store + AI coaching platform as a solo founder | | The Hustle | This productivity app doesn't want you to feel good. It wants you to be good. | | Morning Brew | GOALS is the accountability app the self-improvement era actually needs |